Summer party with food, arts, performances aimed at Bushwickian residents. Inspiration came from the bird's eye view of people walking towards a party.
Visual key words are inclusive, joyful, rhythmic.
▲ Construction of Type Lockup
The idea is to emphasize Bushwickian residents and the community these individuals form. The “dot“ repeatedly appearing in the design represents each Bushwickian individual. The typeface of “Bushwick Boogie“ is constructed so that every letter includes at least one “dot“, meaning that the party is inclusive of Bushwickian residents. The overlapping effect mimics the rhythmic music vibrations of a summer party.